A 30-minute window could mean the difference between your email being clicked and read, and being deleted without a moment’s hesitation. In email marketing, timing is a huge factor that will determine whether you’re successful to connect through an email after no response. Source When Should You Send a Follow-up Email?
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If you know how to write a good subject line and effective email, Fast Facts About Email A follow-up email provides an opportunity to reach your prospects, even if they missed your original message.įollow-ups also typically result in higher response rates: Yesware’s data, for example, reveals that if you don’t receive a reply to your first email, you still have a 21% chance of receiving one to your second email. After 24 hours, the chances of an email being open drop below 1%. In fact, an estimated 19% of email campaigns are opened within the first hour of sending.
While email is an invaluable tool in the sales process, it also has a major disadvantage: the messages you send have a short shelf life. In fact, according to Marketing Donut, 80% of non-routine sales occur after at least five follow-ups from the initial contact. You need to build trust with your prospect in order to succeed, and that happens over time, through multiple touch points.
In sales, sending out a single email usually isn’t going to cut it.
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